Member Lifetime Days Reporting

By utilising the Membership Details report and performing a simple calculation, you can gain valuable insights about Member Lifetime and make informed decisions to enhance member engagement and loyalty. Here's how it works: Run the Membership Details report: - Start by filtering for Cancelled and Inactive members and generate the report. This will give you a list of members who have cancelled and are inactive. - Download the CSV file: Once you have the report, download the CSV file for further analysis and calculations. - Calculate Member Lifetime Days: Using the data from the report, you can perform a straightforward calculation by subtracting the date the membership was sold from the expiry date. This will provide you with the member's lifetime duration in days. The Member Lifetime Days calculation is a powerful tool that can give you valuable insights into when members are dropping off. By understanding the duration of each member's journey with your studio, you can identify patterns, trends, and potential areas of improvement to optimise member retention.